{"title":"Individual Formulas","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eEvery ELEMENTUM formula, individually. Nine products, each built around a defined function and a precise position in the routine. If you know what you need, or want to build your own sequence, start here.\u003cbr\u003e\u003c\/p\u003e","products":[{"product_id":"hydro-cleansing-oil-gel-1a","title":"Hydro Cleansing Oil-Gel (1A)","description":"\u003cp dir=\"ltr\"\u003ePerformance starts with a clean slate.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eMost men skip this step, or get it wrong. They strip the skin, irritate it, or simply don't clean deeply enough — and then wonder why everything that comes after doesn't work.\u003c\/p\u003e\n\u003cp\u003eHydro Cleansing Oil-Gel (1A) is your foundation. A daily ritual that does more than cleanse.\u003c\/p\u003e","brand":"Elementum","offers":[{"title":"Default Title","offer_id":45259028955170,"sku":"8058898360173","price":65.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0868\/9870\/4418\/files\/1.jpg?v=1779788457"},{"product_id":"daily-face-wash-1b","title":"Daily Face Wash (1B)","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eClean skin, every single day.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eA daily face wash is the most repeated act in any skincare routine. Get it right and everything else performs better. Get it wrong and you spend the rest of your routine trying to recover from it.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eDaily Face Wash (1B) is engineered for consistency. For the man who wants a reliable, effective cleanse that works with his skin, not against it.\u003c\/p\u003e","brand":"Elementum","offers":[{"title":"Default Title","offer_id":45259192893474,"sku":"8058898360074","price":57.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0868\/9870\/4418\/files\/1_d6eab255-8164-49f9-8324-d3916ddfe730.jpg?v=1779788495"},{"product_id":"exfoliating-face-scrub","title":"Exfoliating Face Scrub (2)","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eSurface renewed. Skin unlocked.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eDead cells accumulate. Pores clog. Products stop absorbing as well as they should. The skin starts to look flat, tired, uneven. Not because your routine is wrong, but because the canvas hasn't been prepared.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eExfoliating Face Scrub (2) is the reset your skin needs to perform at its best.\u003c\/p\u003e","brand":"Elementum","offers":[{"title":"Default Title","offer_id":45259406016546,"sku":"8058898360081","price":54.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0868\/9870\/4418\/files\/1_41806c8e-4348-418f-8280-41e223a112ac.jpg?v=1779788541"},{"product_id":"calming-clay-face-mask-3","title":"Calming Clay Face Mask (3)","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eOnce a week, your skin gets its reset.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eDaily exposure accumulates. Pollution, sebum, stress, heat. Even the best daily routine cannot fully address what builds up beneath the surface over time. That is what this product is for.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eCalming Clay Face Mask (3) is precision recovery in a jar. Not a luxury ritual. A performance tool.\u003c\/p\u003e","brand":"Elementum","offers":[{"title":"Default Title","offer_id":45259418599458,"sku":"8058898360098","price":68.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0868\/9870\/4418\/files\/1_f9768425-e7c1-41d7-8ee0-1cc03a218880.jpg?v=1779788568"},{"product_id":"balancing-calming-face-toner-4","title":"Balancing \u0026 Calming Face Toner (4)","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe step most men skip. The one that makes everything else work.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eCleansing alone is not enough. Between the cleanser and the treatment, there is a gap. A window where the skin needs to be rebalanced, soothed and prepared to absorb what follows with full efficiency. That is precisely what a toner does — when it is formulated correctly.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eBalancing \u0026amp; Calming Face Toner (4) is not a splash of water with fragrance. It is an active preparation step.\u003c\/p\u003e","brand":"Elementum","offers":[{"title":"Default Title","offer_id":45259428724770,"sku":"8058898360104","price":52.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0868\/9870\/4418\/files\/1_6a5d6163-ff06-45fc-9ab4-e0cd193ca8df.jpg?v=1779788597"},{"product_id":"age-defence-eye-contour-serum-gel-5","title":"Age-Defence Eye Contour Serum Gel (5)","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eYour eyes show everything. This is how you control what they reveal.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eLate nights, early mornings, screens, stress, climate. The eye contour is the thinnest, most exposed skin on the face and the first to show every sign of fatigue, age and neglect. A standard moisturiser is not designed for this area. A standard eye cream rarely has the performance to make a real difference.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eAge-Defence Eye Contour Serum Gel (5) is built specifically for the zone that matters most when someone looks at you.\u003c\/p\u003e","brand":"Elementum","offers":[{"title":"Default Title","offer_id":45259456184354,"sku":"8058898360135","price":90.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0868\/9870\/4418\/files\/1_581b984b-9b2d-4faa-84cd-99fb7ef70bca.jpg?v=1779788642"},{"product_id":"anti-age-moisturizing-face-cream-spf-4-6a","title":"Anti-Age Moisturizing Face Cream SPF 4+ (6A)","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eHydration is the baseline. Anti-ageing is the standard.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eA face cream that only moisturises is doing half the job. The skin needs water, yes, but it also needs the structural support to hold that moisture, resist the daily forces of ageing and maintain a surface that looks healthy, firm and alive. Most moisturisers stop at the first step.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eAnti-Age Moisturizing Face Cream SPF 4+ (6A) was built to deliver both.\u003c\/p\u003e","brand":"Elementum","offers":[{"title":"Default Title","offer_id":45259487379490,"sku":"8058898360111","price":76.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0868\/9870\/4418\/files\/1_b99d9cec-8905-4884-b8af-cb4963815a1e.jpg?v=1779788674"},{"product_id":"anti-age-oil-control-face-cream-spf-4-6b","title":"Anti-Age Oil Control Face Cream SPF 4+ (6B)","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eYour skin produces more. It asks for more in return.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eOily skin is not a flaw. It is a biological reality that comes with specific challenges and, if managed correctly, its own distinct advantages. The mistake most men with oily skin make is using products designed to strip it. The result is a skin that overproduces sebum to compensate, looks shinier by noon, and ages just the same because no one addressed the structural level.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eAnti-Age Oil Control Face Cream SPF 4+ (6B) was designed specifically for this skin type. Control on the surface. Performance underneath.\u003c\/p\u003e","brand":"Elementum","offers":[{"title":"Default Title","offer_id":45259506122786,"sku":"8058898360128","price":76.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0868\/9870\/4418\/files\/1_e086e8ec-2e15-4ed7-8bb8-cbca0b1b2903.jpg?v=1779788699"},{"product_id":"revitalizing-anti-age-serum-7","title":"Revitalizing Anti-Age Serum (7)","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThis is where the routine becomes a programme.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eA serum is not a moisturiser with a thinner texture. It is a concentrated delivery system designed to reach deeper layers of the skin and produce changes that no cream, toner or cleanser can achieve on its own. When formulated with the right actives at the right concentration, a serum does not maintain the skin. It transforms it.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eRevitalizing Anti-Age Serum (7) is the most advanced product in the ELEMENTUM system. For the man who understands that looking good at 40, 50 and 60 is not luck. It is strategy.\u003c\/p\u003e","brand":"Elementum","offers":[{"title":"Default Title","offer_id":45259537973282,"sku":"8058898360142","price":119.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0868\/9870\/4418\/files\/1_c9dfb03a-9fcd-4b7e-922e-3940a6c37dd8.jpg?v=1779788724"}],"url":"https:\/\/elementumskin.com\/collections\/products.oembed","provider":"ELEMENTUM","version":"1.0","type":"link"}